Hotel & Hospitality Marketing Insights

Limited Service – A hotel that may not offer the full range of services typically expected of a hotel. Late Check Out – When a guest leaves the hotel later than the agreed time of departure. Group Rates – Negotiated rates (usually discounted against standard rates) for group travel. Green Hotels – Generally refers to hotels making an active effort to operate sustainably and reduce their environmental impact.

  • Rooms Yield – Average revenue of all rooms, divided by the number of rooms in a hotel, divided by 365 nights.
  • A hostel is a form of accommodation, typically aimed at those on a budget, where multiple guests sleep in different beds in the same living space.
  • By most definitions, the hotel industry refers to hotels and many other forms of overnight accommodation, including hostels, motels, inns, and guest houses.
  • NS (or No Show) – A guest who doesn’t show up, despite having a reservation.
  • TA – Travel Agent (or can sometimes be used to refer to TripAdvisor).
  • As a result, it covers accommodation, restaurants, bars, cafés, nightlife, and many travel and tourism services.
  • To give yourself the greatest chance of landing the role you want, it can be crucial to understand the nature of hotel management and what the job will entail.

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As the carousel revolves the counter is filled up from the kitchen and guests selects the food as it revolves. Barker is the person who communicates between service and kitchen and help to pick up the food in time. Some corporates may select a hotel based on its sustainable practice. Sustainable Tourism – Generally refers to environmentally conscious hoteliers/guests. E.g) They may require a hotel to provide a response to a RFP to outline negotiated rates for the following year. Often requested by corporate guests.

Hotels must balance innovation with digital security, especially as guest data collection increases for personalization. The Hospitality Technology Study by HospitalityNet reveals that 42% of hoteliers consider cybersecurity a top priority. According to a Booking.com Sustainable Travel Report, 76% of global travelers say they want to stay in eco-friendly accommodations. According to CBRE’s Global Hotel Outlook, insurance premiums have increased by 15–20% in many U.S. markets, while energy costs remain volatile globally. With fewer workers to manage operations, hoteliers must rely more on automation or risk burnout among existing staff. Thankfully, many educators offer hotel courses to teach these skills and provide these qualifications.

Adjusted Gross Operating Profit (AGOP) is a performance metric used by hotels to measure the profitability of their operations. Average Daily Rate (ADR) is the average revenue earned per sold room in a given time period. As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. However, ARR can also be used to measure the average rate for a longer period of time (weekly, monthly) while ADR may only be used to measure the average rate of one day. It is a hotel KPI which measures the average rate per available room – similarly to ADR. ABC analysis is particularly important in the hospitality industry as it helps managers to reduce the complexity of inventory management and supplier relationships and make data-driven decisions.

Hospitality marketinginsights

Below we have compiled a list of common hospitality terms and acronyms/abbreviations and lingo to help you better understand the industry. Acronyms, abbreviations, and specific terms are very common within the hospitality industry. Also, be sure to visit our Hotel Blog for more in-depth articles with best practices, expert advice and useful examples to increase your hotel´s performance. So, if you hear any of these terms in the hotel industry — they all mean the exact same thing.

Waiters should be highly skilled, as specialized services such as preparation of food at tables and flambés, may have to be done. Guest service cycle refers to the activities provided to the guests while in the restaurant. Drive-in service – The guests order the food from the vehicle parked at designated areas and service is done at the vehicle. Tray service – In the tray service the food and beverages are brought in a tray and given to guests. Some parts of the service is done by the waiter at the table and some parts of the service is done guests themselves.

Decoding Hotel Lingo: A Comprehensive Guide to Common Hotel Abbreviations

Subjects of comparing could include product/service, room rate, or quality. However, each sector has its own lingo that isn’t familiar to all those in the hospitality industry. So, the next time you encounter a string of letters or acronyms in a hotel setting, you’ll be well-equipped to decode the message and make the most of your experience. In the fast-paced world of hospitality, communication is key to ensuring smooth operations and delivering exceptional guest experiences. Here is a list of common hospitality terms and definitions to help you thrive in this wonderful industry.

House Count refers to the total number of guests staying at a hotel at a specific point in time. Revenue Per Occupied Room (RevPOR) measures the revenue generated per occupied room, including all income from room rates, F&B, and other services. Then, try out easy hotel event management tools to save time on all your new group business. We go through a wide variety of important topics we often see when providing our hotel consulting and revenue management consulting services. The hospitality industry is part of the travel industry, and the hotel industry is part of the hospitality industry. The hotel industry primarily focuses on the needs of travelers and can range from budget hotels in small towns to big-city luxury resorts.

Net Rate – A wholesale rate to allow a third party markup. Loyalty Programme – A rewards programme for those that stay at the hotel regularly. For example, telephone calls or mini bar charges that weren’t determined before the guest left.

A Customer Data Platform (CDP) consolidates customer data from various sources, creating a unified view of each guest. A Channel Manager is a software tool that automates the distribution of a hotel’s inventory across different channels. Channel Management involves overseeing the distribution of hotel rooms across various platforms, such as the hotel’s website, OTAs, and GDS. A Boutique Hotel is a small, stylish property that provides a unique and personalized guest experience. A Banquet Event Order (BEO) is a document that outlines the details and requirements of a banquet or event.

To ensure that the restaurant is ready for service the waiter makes sure that this station has been efficiently prepared for service. It helps guests to select what they would like to eat and/ or drink. Menu – Menu is a list of food and/or beverage than can be served to a guest at a price.

ATL – Above The Line (generally refers to mass marketing campaigns to drive awareness) Allocation – usually refers to an ‘allocation of rooms’ (e.g a conference may have an allocation of rooms at an agreed rate) The Internet and other non-GDS electronic channels of hotel distribution. SMERF stands for Social, Military, Educational, Religious, and Fraternal groups.

  • Especially in developing regions, hotel growth plays a key role in reducing unemployment and supporting local livelihoods.
  • For example, a boutique hotel may have different, themed rooms etc.
  • We are responsible for your hassle free travel bundled with joy.
  • This can include guests attending conferences, meetings and tours etc.
  • Chain Code – A two letter code used in distribution systems to identify a hotel chain.
  • In the table service either service personnel or waiter serves the food to the guests or the guests help themselves.

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Chatbots can be integrated into websites, apps, or messaging platforms, providing multi-channel accessibility. Beyond pricing, AI also predicts booking windows and cancellation patterns, enabling better inventory and staffing decisions. For example, Hilton’s Digital Key is now used in over 80% of its properties, reducing check-in time to under 60 seconds. Hotels embracing contactless systems are also better prepared for health-conscious travelers seeking low-touch experiences post-pandemic.

A promotional strategy where discounted rates are offered to customers booking rooms well in advance. Daily Delegate Rate – A per person rate for conference room rental, refreshments, catering, and any other services that a conference/meeting might require. The hospitality industry is the broader industry that includes abc full form in hotel industry the hotel industry. An exhibition of products and/or services held for members of a common or related industry.

They are especially common in the UK, US, and Canada, and a key advantage is the freedom they offer guests. It is crucial for the guest area to be kept completely separate from the other areas, where the owner may live. They are almost exclusively found in cities, are especially popular in the United States, and combine the holiday home experience with hotel-style service features. Often promoted based on aspiration and luxury, boutique hotels are hotels situated within relatively small buildings.

The Hospitality Dictionary: Guide To Hotel Terms, Acronyms & Abbreviations

All these industries have in common that they are large service industries worldwide and increasingly important in the modern age. Hotels also help to boost a region’s income from tourism and the growth of international trade and travel alike. This growth is moving along at an even faster pace thanks to increased demand for global travel, the diversification of lodging choices, and technological advances.

Banquet – A sit-down meal served on the occasion of a formal or informal event such as a wedding party or a conference. This department is also responsible for washing solid service ware and subsequently furnishing clean items. Kitchen stewarding department supplies all cleaned service equipment to waiter. The wash-up area comprises of wash sinks, dish washing machines, rack to keep cleaned dishes, and tables.

LNR rates are typically pre-negotiated between the hotel and the client, offering a discounted rate in exchange for a guaranteed volume of business. Local Negotiated Rates (LNR) refer to negotiated rates offered by a hotel to local businesses or organizations. These hotels often cater to niche markets, offering distinctive experiences tailored to specific guest preferences. A Hotel Chain is a group of hotels managed, owned, or franchised by the same company, offering consistent branding, services, and standards across multiple locations. A Global Distribution System (GDS) connects travel agents and OTAs with hotel inventory and other travel services. Food and Beverage (F&B) refers to all dining and drinking services offered by a hotel, including restaurants, bars, and room service.

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